Hello, I'm Asil/ah · seel/
I am a Product Designer with a knack for bringing clarity and structure through visual design, storytelling, and high-velocity output.
Senior UX/UI Designer
at Enpal
UX Designer at Skill Yoga
Junior Designer at Urban AR
My super
powers
Complexity at Scale
I specialize in designing the hidden operating systems that power physical industries. From Sales OS to CraftOS, I turn deep operational bottlenecks into fluid, consumer-grade SaaS tools that recovered millions in revenue.
Workshop Facilitation
I bridge the gap between office assumptions and field realities. By facilitating workshops with engineers, QMs, and technicians, I ensure we're solving the right compliance loops before a single pixel is drawn.
Flow Architecture
I translate messy, multi-step manual processes into intuitive, non-blocking flow diagrams. My focus is on the "Rooftop Reality"—building mobile interfaces optimized for one-handed use in high-glare environments.
Technical Empathy
With a background in Full Stack development, I build design systems that speak the language of engineering. I bridge the divide between Figma and production, ensuring design integrity survives the build.
Experience
Enpal
Senior Product Designer
Designing the backbone of Germany's leading solar platform. Created Sales OS to optimize customer acquisition and CraftOS to fix the multi-million euro compliance gap between rooftops and the home office by streamlining field documentation.
Skill Yoga
UX/UI Designer
Streamlined the mobile onboarding logic for a global health-tech platform. Worked at the intersection of architecture and user research to reduce friction and build a foundational design system from the ground up.
Urban AR
UX/UI Designer
Defined the interaction models for AR-driven storytelling. Transformed complex stakeholder visions into "Karla," a spatial audio experience that connects physical history with digital interfaces.
Writing &
Features
2026
Portfolio Redesign: A Pixel Perfect Journey →
Documentation of the process of replicating high-end portfolio aesthetics while maintaining personal brand identity.
2024
Designing for Solar: Field Research Insights →
Spending time with solar installation crews in Brandenburg to build better operational tools.