Hello, I'm Asil/ah · seel/
I am a Product Designer with a knack for bringing clarity and structure through visual design, storytelling, and high-velocity output.
Senior UX/UI Designer
at Enpal
UX Designer at Skill Yoga
Junior Designer at Urban AR
My super
powers
Complexity at Scale
I specialize in designing the hidden operating systems that power physical industries. From Sales OS to CraftOS, I turn deep operational bottlenecks into fluid, consumer-grade SaaS tools that recovered millions in revenue.
Workshop Facilitation
I bridge the gap between office assumptions and field realities. By facilitating workshops with engineers, QMs, and technicians, I ensure we're solving the right compliance loops before a single pixel is drawn.
Flow Architecture
I translate messy, multi-step manual processes into intuitive, non-blocking flow diagrams. My focus is on the "Rooftop Reality"—building mobile interfaces optimized for one-handed use in high-glare environments.
Technical Empathy
With a background in Full Stack development, I build design systems that speak the language of engineering. I bridge the divide between Figma and production, ensuring design integrity survives the build.
Experience
Enpal
Senior UX/UI Designer
Led end-to-end design for the flagship SalesOS platform, integrating partner financial advisors to scale system adoption to 25,000+ active users. Tokenized the Ant Design UI library using Figma variables to unify developer handoffs and UI consistency.
Enpal
UX/UI Designer
Served as dedicated lead designer for 3 fulfillment teams. Designed the automated backend Planner matching tool for logistics and shipped the Mobile Field App for solar technicians on rooftops. Maintained the CraftOS design system.
Skill Yoga
Junior UX/UI Designer
Collaborated with ML engineers to design UI/UX patterns for real-time computer vision body tracking. Conducted user interviews and refined onboarding habit loops to boost user retention metrics.
Booking.com
Partner Account Executive
Managed enterprise partner accounts and provided direct advisory on extranet platform usability, building early expertise in complex enterprise UX workflows.
Writing &
Features
2026
Portfolio Redesign: A Pixel Perfect Journey →
Documentation of the process of replicating high-end portfolio aesthetics while maintaining personal brand identity.
2024
Designing for Solar: Field Research Insights →
Spending time with solar installation crews in Brandenburg to build better operational tools.